2. No Competitors: Get audience attention
On YouTube, your content competes with endless thumbnails and distractions.
Your blog keeps viewers focused on your content.
You WANT people on your blog, rather than YouTube,
You’re getting them away from the competition, onto your turf where they can discover your content at their own pace, and create a deeper connection with you.
But what about the views and watchtime? I’ll tell you the good news in a moment. First, I want you to make sure you understand the importance of control. you get views, likes, subscribers, just as if it was youtube
1. Be in Control or at the Mercy of YouTube
People are more likely to make a purchase after seeing it multiple times across different platforms
You don’t own YouTube.
I know, shocking.
So, do you own your audience? Or your channel?
You don’t
And due to tougher policies, ad blockers, premium and cheaper ads, your 55% cut of youtube ad revenue isn’t what it used to be.
SHOW YOUTUBE AD REVENUE COMPARED TO CREATOR RECEIVED REVENUE GRAPH.
So, try explaining to your cat, maybe even your family, that their gourmet lifestyle is at the mercy of algorithm changes, demonetization and account suspensions..
But your blog is your home base, where you can repurpose your content and build an ecosystem across platforms, that will multiply and stabilize your income.
3. Signals to YouTube’s Algorithm
A blog can improve the engagement metrics for the youtube algorithm
these views, subscribers and engaged audience, might never have found you on youtube, but they found your blog and from there, they can do unlimited interaction with your youtube content,
and you receive the same results,
as if they were on youtube.
Typically 20-30% longer watchtime for YouTube videos on blogs.
Subscribers
You can copy and paste a “Subscribe to my channel” button in to every blog post and wherever you like.
Views
Every view that happens from your blog counts as a YouTube view. Adding to your YouTube engagement metrics and AdSense revenue.
Watch Time
Your visitors intentionally choose to keep browsing YOUR content, and they are more likely to watch your video in full.
Get a Free Infographic on our Cross-Platform Income Journey
3. Higher Affiliate Link Conversion Rates
*Most niches have higher conversions rates on blogs on affiliate links, digital products like downloadables and courses, – *keep reading for specifics.
Research shows that affiliate links placed within blog content have a conversion rate that often surpasses those on YouTube.
Why? Because readers can absorb detailed information at their own pace, follow clear calls-to-action, and avoid distractions from video content.
Affiliate marketing has made businesses millions and ordinary people millionaires.
Affiliate Conversion Rates by Product Type and Platform:
| Product Type | Social Media Conversion Rate | YouTube Conversion Rate | Blog Conversion Rate | Newsletter Conversion Rate |
|---|---|---|---|---|
| Software Licenses | 0.5-2% | 1-3% | 3-6% | 2-4% |
| Online Courses | 0.5-2% | 1-3% | 3-5% | 4-6% |
| Subscription Services | 1-3% | 2-5% | 2-4% | 3-5% |
| Digital Products | 1-3% | 2-4% | 3-6% | 5-7% |
| Books | 1-3% | 2-4% | 3-5% | 5-7% |
| Physical Products | 1-3% | 2-4% | 2-4% | 4-6% |
| Handmade Crafts/Art | 0.5-2% | 1-3% | 2-4% | 3-6% |
| Fitness and Wellness Products | 1-2% | 2-4% | 3-5% | 4-6% |
| Beauty Products | 1-3% | 2-4% | 3-5% | 4-6% |
| Home Goods/Decor | 1-2% | 2-3% | 3-5% | 4-6% |
| Fashion and Apparel | 1-3% | 2-4% | 3-5% | 4-6% |
| Technology Products | 0.5-1.5% | 1-3% | 2-4% | 3-5% |
| Pet Products | 1-2% | 2-4% | 3-5% | 4-6% |
| Travel-Related Products | 0.5-2% | 1-3% | 3-5% | 4-6% |
My blog is where I get the majority of my affiliate sales
Data sources:
Neil Patel Blog on YouTube and blog conversion rates, Campaign Monitor‘s Email Marketing Benchmarks, Statista on Social Media sales conversions.
4. More Search Rankings – bigger audience
Google is the largest search engine in the world with 3,5 billion searches daily, compared to 3 billion searches on YouTube monthly.
Just imagine the traffic benefits of having your content rank on Google, alongside YouTube.
On a blog you have more SEO control than YouTube Videos, that means, you can do more, to get those search rankings.
A blog lets you dive deeper into keywords and phrases.
More visibility means more potential followers and—yup, you guessed it
—more cash flow!
And, Google LOVES blogs with videos. That already puts you way ahead of other blogs, for the top ranking positions.
Blogs are amazing for search engine optimization.
With the right keywords and content strategy, people will be coming to your blog – and then to your YouTube channel.
It’s a self-reinforcing loop:
YT video has to link to blog, and youtube search has to link to google video search that links back to the video, the algorithm has to have hearts or sending hearts with the arrows, I need an arrow indicated improved rankings, many views on youtube videos on site also increases google rankings.
higher blog rankings bring in more traffic
which leads to more views on your YouTube video
which leads to improved YouTube visibility
And you can lead traffic back to your competition free home base where you can gain newsletter signups and a deeper relationship with your audience, increased expert status and authority.
Keep reading to see where your niche audience searches for your content!
QUICK TIP: on blogs we often indicate multimedia in the SEO meta title, like (Video), (infographic), (printable).., for people to see the extra value, directly from Google.
Where is your audience searching for your content? Search Engine Preferences by Niche
When reading the numbers below please keep the number of daily searches in mind, Google is used more in a day, than YouTube in a month.
Based on your niche, you can determine whether to go for a multi-platform strategy.
While YouTube dominates in visual and entertainment-heavy niches, blogs thrive in areas where in-depth, searchable content is essential.
Studies show that 70% of people prefer having both video and written content available to them.
Legal Advice and Financial Services
Technology News and Research
Home Improvement and DIY
Entertainment and Gaming
Beauty and Fashion
Food and Cooking
Fitness and Workout
Health & Medical content
Educational Content (learning skills)
In the education niche affiliate link conversions are 3 times higher on blogs, than youtube.
Get a Free Infographic on our Cross-Platform Income Journey
Be the one that always shows up. Your audience will stick with you because they know you’re not going anywhere.
5. Establish Yourself as an Authority (gains)
Blogging establishes you as an authority in your niche. Sharing your expertise not only builds trust but also shows your audience you know what you’re talking about. And trust me, they’ll come to you for guidance—and that’s where the money magic happens!
How a blog helps you get it
TRUST: Blog content makes people feel they can trust you because you’re not just here for quick views
AUTHORITY: people tend to trust written content more, organized information on your blog, creates a sense of authority.
You can direct them there, to the comfort of just your content, and your affiliate product links. Is it worth more than getting them to click on to the next video? Well, we’ll look at the most valuable traffic flow to and from each platform later on this channel.
According to the Mere Exposure Effect, people are more likely to make a purchase after seeing your affiliate and digital products multiple times across different platforms.
Now, let’s talk about trust. Your blog is where your audience can come to really connect with you. And when people feel connected, they stick around. You can dive into the details that you can’t always fit into a video, and really show off your expertise. blogs build your authority. People will see you as a legit expert in your niche. And brands? Oh, they love that.”
“It’s all about creating a place where people can land, binge your content, and trust that you’re the real deal. And that trust? It converts into loyal subscribers, product sales, and long-term growth.”
The more you show up, the more people trust you. Your blog? It’s what turns those casual viewers into loyal fans who can’t get enough of you. Studies show that when you show up on multiple platforms—like YouTube and a blog—people start seeing you as a reliable expert. Robert Cialdini, psychology guru, calls this the ‘consistency effect.
Studies show that consumers are 70% more likely to purchase from a brand they perceive as an authority in its field.
Blog readers tend to have higher brand loyalty.
6. Direct Connection to your people (Email list, possible profit, signup comparison)
Your followers might miss your new video because they’re busy watching… well, probably cat videos.”
You make a new video, the notification goes out, if activated, then drown out, in cat videos and true crime.
You know it’s true.
If you don’t have an email list yet, start one—like, yesterday. when you collect emails through your website, you can send them a quick update whenever you post a new video, run a giveaway, or have some exclusive content. It’s all about direct connection.”
You (direct, motivating):
“Okay, real talk: relying solely on YouTube to reach your audience? Risky. What if they miss your latest video? With an email list, you have direct access to your community.
Besides
: “Emails are 40x more effective at acquiring new customers than social media (Source: McKinsey & Co).”
DON’T WAIT – AND CTA it
And, you don’t have to wait until you get a blog – to get your email list, create a free mail account and use one of their free landing pages for now and link directly from video description, you can make people go there eg. to take part in giveaways. Yes, their mail addresses are worth more than the number of comments on one single video. So much more. Instead of them commenting here this once, you get to mail them on each new video – products – anything – LOT more value in that.
Social media is about the people! Not about your business. Provide for the people and the people will provide you.
5. Leveraging Social Media (More effective results from the effort in social media)
Now that you’ve got a blog up and running, how do you get people to see it?
Enter social media!
Use your blog to create engaging posts that link back to your videos or new articles.
This cross-promotion is essential for expanding your reach and driving traffic to your blog, where your audience can explore your offerings in more depth.
Additionally, leverage platforms like Instagram, Facebook, and Twitter to share snippets of your blog content, encouraging followers to visit your site.
Graphic Suggestion: A collage of social media posts promoting blog articles, showcasing engagement metrics like likes, shares, and comments.
I used the video transcript for this post, added more details, context & visual explainers (they indicate the video has similar value).
6. Creating a Content Ecosystem (showing same content earning more money)
Your blog and YouTube channel should work together.
By interlinking your content, you create a seamless experience for your audience.
Reference your YouTube videos in your blog posts and vice versa, encouraging followers to engage with all your content.
This strategy enhances user experience and increases viewership.
Graphic Suggestion: A visual representation of a content ecosystem, showing how various platforms (blog, YouTube, social media) connect and support each other.
The greatest asset is a good name
7. Building a Brand Story
Storytelling is at the heart of effective branding.
A blog gives you the opportunity to share your journey, challenges, and successes, creating a personal connection with your audience.
When people feel connected to your story, they’re more likely to become loyal followers who support your brand.
Sharing your unique experiences and lessons learned can inspire others and make your content more relatable.
Marketing is no longer about the stuff you make, but about the stories you tell.
9. Analytics and Tracking Success
You can’t improve what you don’t measure! Utilizing analytics tools for your blog allows you to track what content resonates most with your audience. This data helps you refine your strategies, focusing on the products and content types that drive the most engagement and sales. Regularly review metrics like page views, bounce rates, and conversion rates to make informed decisions.
YOu can also use your blog to test out the popularity of video topics, - or, as a way to make money on content that may not perform as well in a video. In that case, write a post and make shorts to advertise - then use the post to add affiliate links - or to advertise for your ressource page.
10. What Kind of YouTubers Should Get a Blog?
Not every YouTuber might need a blog, but educational creators can greatly benefit from it.
If your content revolves around teaching, sharing knowledge, or providing in-depth tutorials, a blog can amplify your reach and revenue.
Consider starting a blog if you’re in niches like personal finance, health and wellness, technology, DIY, or any field where detailed written content can enhance your offerings.
Graphic Suggestion: A chart categorizing different YouTube niches and their potential for monetization through blogging, showing which niches benefit the most.
Social media is about the people! Not about your business. Provide for the people and the people will provide you.
FAQs About Blogging and YouTube
Q: Can I really make money from a blog?
A: Absolutely! Many bloggers earn significant income through affiliate marketing, digital products, and ad revenue.
Q: How much time should I invest in blogging?
A: Start with one or two posts a week and gradually increase your output as you get comfortable.
Q: Is blogging more effective than YouTube for monetization?
A: It depends on your niche, but many creators find that blogging provides more stable income streams through affiliate links and digital products.
Niche | YouTube Conversion Rate | Blog Conversion Rate |
Tech & Gadgets | 2-4% | 3-5% |
Software & Tools | 1-3% | 3-6% |
Finance & Investing | 1-2% | 2-4% |
Product Type | YouTube Conversion Rate | Blog Conversion Rate |
Digital Products | 2-4% | 3-6% |
Online Courses | 1-3% | 3-5% |
Subscription Services | 2-5% | 2-4% |
Books | 2-4% | 3-5% |
Software Licenses | 1-3% | 3-6% |
