About Me
Hey there! I’m Lykke (pronounced Loo-kah), your friendly guide to building a profitable online presence.
I’ve built profitable online businesses over and over, for 17 years, – for other people.
That’s about to change. I’m here building this WITH YOU, here and now, and I’ll be sharing every tactic I’ve learned over the years, – with the latest research in mind.
I’ll share my personal Journey, building a blog, YouTube Channel and Social Media Presence, I’ll talk about how you can use it for yourself, tell you about the best practices and how to get ahead. Because starting from nothing, kind of sucks.
Whether you’re here to grow your blog, build your business, or finally get that side hustle off the ground, I’m so excited to be on this journey with you. Grab a coffee, and let’s make magic happen!
What You’ll Get from This Site
- Practical Guides: No fluff—just easy-to-follow steps to grow your website, blog, or YouTube income.
- Cross-Platform Strategies: Learn how to turn your blog into a monetization machine by using content that connects across platforms (because we love scalable income!).
- Creative Digital Products: I’ll show you how to create and sell products that actually resonate with your audience—whether it’s eBooks, courses, or affiliate marketing.
- Actionable SEO Tips: Learn how to get more traffic without turning into a full-blown SEO expert.
My Values: Kindness, Simplicity, and Growth
I believe in making things easy and approachable for anyone looking to create something online.
Whether you’re here to build a website, monetize your YouTube channel, or just blog about your passion, I’ve got your back. My approach is filled with warmth, humor, and no-nonsense tips that make complex things easy.
- Kindness: Supportive, non-judgmental teaching
- Simplicity: Step-by-step guidance that removes overwhelm
- Growth: Strategies to help you scale your online presence
My Brand Values, Goals, and Mission
Brand Values:
At the core of everything I do is a deep commitment to kindness, simplicity, and empowerment. I believe that building a successful online presence should feel like an exciting journey, not a frustrating obstacle course. My goal is to guide you with warmth and humor, while simplifying the technical stuff so you can focus on what matters most—sharing your passion, connecting with your audience, and building something meaningful.
- Kindness: This is a judgment-free space. I know what it’s like to feel unsure or overwhelmed when starting out, and I want you to feel supported and uplifted every step of the way.
- Simplicity: You don’t need a degree in web design to create a beautiful, functional website or a blog that makes money. I’m here to break things down, removing the jargon and making it easy, so you can take confident steps forward.
- Empowerment: My mission is to empower you to turn your ideas into reality. It’s about more than just building a website—it’s about building a foundation for your dreams and future success.
My Goals:
My ultimate goal is to help you create a life and business that you love. Whether you’re a creator, blogger, entrepreneur, or hobbyist, I want to make sure you have all the tools, knowledge, and support you need to not only build an online presence but also thrive in it. Every guide, tutorial, and resource on this site is crafted with the goal of helping you:
- Build confidence in creating websites, blogs, and digital products.
- Grow your income by leveraging your unique strengths and passion through cross-platform strategies.
- Simplify the process so that making money online feels natural and achievable, without burning out.
Short-Term Goal: To make the tech and marketing side of online business accessible to everyone, even if you have zero experience.
Long-Term Goal: To create a supportive community where people feel empowered to share their gifts and passions while building sustainable income streams.
Infographic Idea: “Steps to Achieve Your Goals with Me”
- Clarity: Define your vision and niche.
- Foundation: Build a website or blog that reflects your passion.
- Monetize: Explore affiliate marketing, digital products, and other income streams.
- Scale: Grow your audience across platforms for long-term success.
Mission Statement:
My mission is to demystify the digital world and empower creators to turn their passions into profitable and meaningful online ventures. By providing clear, simple, and actionable strategies, I help you build a strong online presence that reflects who you are, all while guiding you with warmth and encouragement. I believe everyone has the power to share their story, knowledge, or creativity in a way that not only impacts others but also creates financial freedom.
Quote Suggestion:
“The meaning of life is to find your gift. The purpose of life is to give it away.” — Pablo Picasso
(A beautiful illustration of sharing knowledge or creativity online could pair well with this.)
Vision Statement:
My vision is to create a world where everyone with a passion or skill can harness the power of the internet to build a sustainable, fulfilling career or side hustle. I envision a community of creators who feel confident and empowered to share their knowledge, connect with like-minded people, and create income streams that align with their values and dreams. Ultimately, I see this space becoming a go-to resource for aspiring creators who want to learn how to grow their income while staying true to themselves.
What’s Next?
Subscribe to my newsletter for bite-sized strategies delivered straight to your inbox. Each week, you’ll get a mix of:
- Easy-to-follow website tips
- Creative ways to make money online
- Personal stories (and a few cat pics for good measure)
- Motivational quotes and strategies that keep you moving forward
Newsletter For your journey
You don’t need more content - You need more ways to monetize it.
Build a Cross-Platform Business That Grows With You
In today’s fast-paced world of content creation, it’s not enough to rely on just one platform to monetize your passion. If you’re a YouTuber, blogger, or educator trying to make money online, you need a multi-platform strategy that works in synergy—helping you grow your income, reach more people, and build long-term sustainability.
I’m not just offering advice. Every strategy shared here at Smart Creator Income is backed by research, data, and real-life success stories.
I base every step on proven methodologies used by top creators and years of trial and error, while simplifying them so you can implement them easily—even if you’re just starting out.
Smart Creator Income was created with one goal in mind: to show the path to a profitable, sustainable business that don’t depend on one single platform.
I know what it’s like to feel overwhelmed by all the “must-do’s” of content creation.
That’s why I focus on what’s essential—giving you clear, actionable steps that drive real results.
Let’s build your creator business together.
Why Cross-Platform Monetization Is Essential
Many creators make the mistake of focusing solely on one platform—often YouTube—and expecting all their income to flow from there.
While YouTube ad revenue and sponsorship deals are appealing, they can be volatile.
As algorithm changes, platform policies, and audience preferences shift, relying solely on one stream of income puts you at risk.
70% of creators who diversify across multiple platforms report higher overall income stability
Instead, the smartest creators are leveraging cross-platform monetization—using their presence on YouTube, blogs, social media, email lists, and even paid content platforms like Patreon to create multiple income sources.
This ensures that if one stream dries up or fluctuates, you’re not left scrambling.
Think of it as building your income safety net.
We’ll show you exactly how to weave this safety net step-by-step, using research-backed strategies and insights into what’s working for other creators right now.
Building an Optimized Blog for Conversion and Income Growth
A blog can be a goldmine when done right, especially for YouTubers and creators.
But just having a blog isn’t enough—you need to optimize it for traffic, engagement, and conversions.
From integrating effective SEO strategies to creating high-conversion content and structuring your site to maximize leads, we cover it all.
Did you know that blogs have some of the highest conversion rates for digital products and affiliate links compared to social media or video platforms?
Studies show that blogs convert 40-50% higher than other platforms, mainly because readers searching for specific information are already looking for solutions
This makes a blog not only a great platform to increase visibility but also an efficient way to make money from affiliate marketing, eBooks, courses, and other digital products.
Creating Digital Products That Sell
You don’t need a massive following to start selling digital products like courses, templates, or printables. We’ll guide you through identifying the most lucrative products for your niche. Whether you’re a fitness expert, an artist, a tech reviewer, or a DIY enthusiast, there’s something valuable you can offer.
Why digital products?
Because they are infinitely scalable. Unlike physical products, which require inventory and shipping, digital products can be sold and delivered with minimal effort once created.
Digital products like eBooks and courses account for 38% of all online creator revenue
From setting up a digital storefront to marketing your products on your blog and YouTube channel, you’ll learn practical, step-by-step strategies to get your products in front of your audience.
Affiliate Marketing Without the Pushy Sales Tactics
Affiliate marketing can feel overwhelming, but when done authentically, it’s one of the easiest ways to add extra income without creating something from scratch. However, authenticity is key. People are becoming increasingly wary of in-your-face sales tactics, which is why we teach you how to build trust with your audience before introducing affiliate products.
Here’s a powerful statistic: affiliate marketing spending in the U.S. alone is projected to reach $8.2 billion by 2024
The Power of Email Marketing for Long-Term Growth
One of the most overlooked, yet highly effective ways to grow your income is through email marketing. With an email list, you’re not at the mercy of social media algorithms or YouTube’s ad revenue.
Instead, you own your audience, and you can nurture relationships directly through personalized content.
This is because email marketing consistently outperforms other forms of marketing when it comes to conversion rates.
Here, you’ll learn how to grow your email list, create irresistible lead magnets, and automate campaigns that bring in sales, week after week.
An email subscriber is worth 40 times more than a social media follower in terms of long-term revenue potential
Making Passive Income with Evergreen Content
Evergreen content—articles, videos, or courses that stay relevant long after they’re published—can generate income for years.
We’ll show you how to create this type of content strategically so that you can work smarter, not harder.
By focusing on what’s timeless in your niche, you can create assets that continually drive traffic and revenue without constant updates.
Did you know that evergreen content receives 50% more traffic than time-sensitive posts in the long run? That’s because search engines prioritize content that remains relevant over time
. Imagine waking up to sales and affiliate commissions because of something you wrote six months ago. That’s the power of evergreen content.