Points

There’s the primary problem with youtube not alone being sustainable for a full time income for most people. 

Then there’s the situation that much more income could be available on other platforms for most niches.

1.Youtube income challenges

2. Which search engine sends more traffic to your niche

3. Which platform your niche affiliate links converts best on

When you’re an educator creating content on YouTube, it’s tempting to focus solely on the platform. 

It’s familiar, the audience is there, and it feels like the fastest path to success.

But here’s the hard truth: relying only on YouTube to build your online income is a trap.

It’s like putting all your eggs in one basket that someone else owns.

If you want a sustainable, long-term income, you need to look beyond YouTube.

You don’t own YouTube.
I know, shocking.
So,
– do you own your audience?
– do you own your channel?

You don’t

It’s
All
out of your control.

Try explaining to your cat, maybe even your family, that their gourmet lifestyle is at the mercy of algorithm changes, demonetization and account suspensions..

Furthermore,
although your cut is 55% on youtube ad revenye,
the 100% are shrinking
due to increased requirements, tougher policies, ad blockers, premium paying you less and ads becoming cheaper.


But your blog is a whole different beast, it’s your home base, and you decide what goes there, and what goes, there.

You can repurpose your content, to build an ecosystem across platforms, that will multiply and stabilize your income.

Having a place to direct your viewers besides YouTube gives you more opportunities to connect, and more ways to make money.

gives you a place to monetize, grow your email list, and connect with your audience in ways you just can’t on video platforms alone. It’s about building a brand that lasts. One that’s yours, not dependent on the latest algorithm change.”

55% Ad Revenue 2015
55%
55% Ad Revenue 2024
55%

YouTube alone won’t get you to where you want to be.

For every 100 channels,

  • 3 earn a full time living from youtube
  • 68 of earn less than a 1000 usd a year
  • estimated 22 earn less than the us poverty line
  • 9 earn somewhere in between.

(the times, the observer,explodingtopics.com 2024)

Good news? Another 15 of them, still make a full time living and you and I, we’re going to do that. (youtube+)
The truth is,
Even if you succeed on youtube alone (GLOW+paper crown b-roll)
Explain to your cat, that it’s gourmet lifestyle is at the mercy of an algorithm(from cute to scary “say what” roar)
But That’s the least risky thing about betting just on youtube

Because, Here’s the truth:
your ad revenue cut may be 55% – but 55% of this? or of this? (ripping something over and then the little one jumping with soundeffects) Or ripping pieces off the large one every time I
Say something bad.
Why does that happen?
Youtube ads are cheaper than ever RIP
And while youtube push premium subscription, that pay you less. RIP
An estimated 50% of youtube users run ad blockers. Great for engagement (Likes and views) – zero income.RIP
Do you think that number will rise? (rising counter on screen)

Successful creators branch out. ANd that’s the good news (QUEIT PIANO)
Estimated 15% of YouTubers still make a full time living as creators.
And you can do the same no matter who you are, no matter where you are ,. I’m Lykke(On screen: Lykke Scavenius, multimedia designer) I’m here to build a cross-platform success with you—from scratch, after doing 15 years in web development, design, SEO, and sales strategy, for other people.
The first step will be understanding why you need a blog, and I’ve got 10 research-backed reasons for you right here.

YouTube
3%
YouTube + Blog
15%

Why Just-YouTube Doesn’t Work

YouTube may be a giant, but the algorithm controls your visibility.

It’s not your business, it’s YouTube’s.

You are playing by their rules.

According to a study from Oxford University, platforms like YouTube make creators dependent on algorithm changes, which can “influence what type of content gets visibility, engagement, and ultimately, revenue”.

If the algorithm changes tomorrow, you could lose a large portion of your traffic, views, and income overnight.

You Need More Control Over Your Audience

One major psychological concept to understand here is the idea of ownership psychology.

People feel more secure when they have control over something they own.

Researchers have found that when creators have direct ownership of their audience, they experience less stress and feel more empowered .

This is critical for you as an educator.

By focusing solely on YouTube, you never truly “own” your audience. They are followers on a platform that belongs to someone else.

When you create a website or blog, however, you own the traffic, the email lists, and the platform.

No algorithm is going to sweep away your entire business overnight.

This provides a psychological sense of security and control, a core human need according to Maslow’s hierarchy of needs.

The Power of Multi-Platform Income

Building multiple income streams is essential for sustainability.

A study from Harvard Business Review found that businesses (and content creators are small businesses!) with diversified revenue sources are 2.3 times more likely to survive market fluctuations.

You can sell digital courses, eBooks, coaching, and use affiliate marketing through your blog in ways that aren’t as feasible on YouTube alone.

Educators in particular have a golden opportunity. People come to you for knowledge, and knowledge can be monetized in countless ways: online courses, paid memberships, coaching, and even affiliate products that align with your teachings. But this works much better through a blog where conversions are 5-10 times higher than on YouTube .

Behavioral Economics and Why Blogs Convert Better

There’s a reason why blogs outperform YouTube when it comes to selling products and services.

Behavioral economics research tells us that when people read about something, they tend to feel more connected to the information, spend more time thinking about it, and are more likely to take action.

A study from Stanford University shows that written content, especially educational content, builds trust faster than video alone.

People reading an article feel like they have time to process and decide—this triggers what’s known as the elaboration likelihood model.

This model explains that the more someone engages cognitively with content, the more likely they are to convert

Quick Tip: Integrate a Blog for Better Monetization

Repurposing your YouTube content into blog articles is the key to converting your audience into paying customers. For every video you upload, there’s a blog post you could write, or an email you could send out to your list—engaging people on multiple fronts.

Inspiration for Educators

“You don’t just teach for today. You teach for a lifetime.”

As an educator, you’ve got so much more to offer than a few videos.

Build a foundation that lasts, and your knowledge will not only change lives but also bring you consistent, sustainable income.

Next Steps

  1. Create a Blog: Use WordPress, Wix, or any other platform to start capturing your YouTube audience.
  2. Repurpose Content: Turn your videos into written articles and optimize for SEO.
  3. Diversify Income: Explore affiliate marketing, sell digital products, or offer coaching services.

Relying only on YouTube is risky. Take back control by building your own platform, and watch your income—and influence—grow.

1. The just-youtube problems

If you’ve been riding the YouTube wave, you probably know that relying solely on ad revenue can be a rollercoaster ride.

Between algorithm changes and ad blockers, it’s easy to feel like you’re at the mercy of YouTube’s whims.

But a blog can help you take back control and increase your income. Let’s dive in!

Part Time YouTubers who make over 50.000 a year

Starting from Zero visibility again

Now I know, noone will know your blog name at first, and youtube already has a ton of visitors, that’s an advantage right?

Well, if you’re already super visible on youtube – yes!! YouTube visitors are a big advantage for you.

If not,

Does it really matter
if people are
NOT
finding you

because they don’t know your website address

or
because you’re hidden among millions of videos?

Knowing your blog exists – equals knowing your channel exist
Knowing your domain name – equals knowing your channel name

Does your niche convert more sales on a different platform than YouTube? 

Search Engine Preferences by Niche

Based on your niche, you can determine whether to go for a multi-platform strategy. 

While YouTube dominates in visual and entertainment-heavy niches, blogs thrive in areas where in-depth, searchable content is essential. 

Legal Advice and Financial Services
YouTube
25%
Google
75%
Technology News and Research
YouTube
35%
Google
65%
Home Improvement and DIY
NOTE: YouTube is QUICKLY gaining ground in this niche
YouTube
40%
Google
60%
Entertainment and Gaming
YouTube
70%
Google
30%
Beauty and Fashion
YouTube
65%
Google
35%
Food and Cooking
YouTube
65%
Google
35%
Fitness and Workout
YouTube
65%
Google
35%
Health & Medical content
YouTube
30%
Google
70%
Educational Content (learning skills)
YouTube
30%
Google
70%

Social media is about the people! Not about your business. Provide for the people and the people will provide you.

In the education niche affiliate link conversions are 3 times higher on blogs, than youtube.

Powerful emails for your journey

Get a Free Infographic on our Cross-Platform Income Journey

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